Strategic Decision Making: External Factors Influencing Foreign Market Entry

Abstract

The purpose of this research was to explore the influence of external factors on strategic decisions for foreign market entry. To achieve this aim, a conceptual model of a theorized set of factors was used to explore the main factors influencing foreign market entry.

Data was gained throughout semi-structured interviews with 46 decision-makers from different organisations in Kuwait who were interviewed to collect required data. The findings exposed external factors including Market attractiveness, Market size and growth, Market competitiveness, as well as laws and regulations that significantly affect decisions needed to global market entry.